Huge response means Buyer Bid campaigns are here to stay!!

L J Hooker have just wrapped up India’s first Buyer Bid campaign and are already well into the second.
Say’s company MD Alexander Moore “The initial campaigns have been overwhelmingly successful and have delivered our clients huge response and most importantly a large number of sale agreements”
L J Hooker have confirmed that they will be launching a number of Buyer Bid campaigns both in Bangalore and Delhi over the coming weeks.
Both medium and large scale development companies appear to see the merit in a campaign that gets them quick clean results.
These companies have been struggling to get sales and cash flows over the last 6 months and have been looking at a variety of means to get some action.
Says Mr Moore “The market has been at an impasse for some months with basically a stalemate, the end result being almost no transactions. The reality has been though that buyers and sellers are really not that far apart and the Buyer Bid process allows everyone to quickly get on the same page and do business”
The campaign at IDEB Tivoli in Whitefield finished on Saturday with a flurry of buyers over the last couple of days and final sales exceeding expectations.
L J Hooker confirmed that there are now barley a dozen apartments remaining and given the residual interest they expect these to be sold out in the next week or two.
Why has this offer worked when so may others haven’t ?
According to L J Hooker it’s due to the fact that the campaign is simple and transparent allowing buyers to finalise their purchase with a minimum of fuss.
Whatever the reason it looks like we’ll be seeing plenty more buyer bid campaigns.

Huge public response to ‘Buyer Bid’ campaign !!

Giving buyers the opportunity to bid for property on their terms has turned out to be a winning formula for L J Hooker and their client IDEB.
The last remaining stock (some 49 apartments and villas) at IDEB Tivoli in Whitefield has been put to the market in this unique sales campaign that lets the buyers make their bid on what price they are prepared to pay – the high bid in at the end of the program (25th April) will buy the property.
The only stipulation is that the bid must be at or better than the reserve price, but given the reserve is some 30% below the previous market this isn’t much of an obstacle.
The first ads ran last weekend and L J Hooker Managing Director Alexander Moore says “the sales team have been swamped with enquiry, we are seeing the best site visit numbers since August last year. People are recognizing that this is a great chance to buy quality near completed property at really unrepeatable value”
Mr Moore further adds that buyers are happy to have a really open and value driven sales process.
As he says “people are sick of marketing companies trying to dupe them with crazy offers of ‘free’ cars and ‘buy one flat and get one free’, they know it’s all nonsense and they just want honest up front value from a reputable builder”
Mr Moore adds that the campaign is successful because it recognizes what buyers want, and it delivers it easily and without hassle “simplicity and good value - that’s what the buying public wants and that’s what we’re giving them here”